Sunday, 20 September 2009
Research Part 2: Music Video
My second music video to analyse is Helicopter by Bloc Party. This is once again set in black and white and begins with an establishing shot of a rather eerie looking building, the cuts then speed up and show band members playing in different areas of the building, which appears to be a house. On closer inspection, I believe that the background is actually green-screened in, as rough edges can be seen around the band, and the perspectives are not perfect. However, a green screen would not be needed if a suitable location could be found, and even if the technology would need to be used, it is relatively cheap and easy to set up and use. As the video progresses, at around the 1:05 mark, transition effects and special effects come into play. The transition and the grain used on the video make it seem as if it is being shown on television, and as the camera changes from each member, it gives the effect of someone changing the channel. At different intervals, a shape that resembles a body in a bag can be seen, with an electric glow surrounding it, this adds to mystery and is a clever way of keeping the viewer interested, in case the identity of the 'thing' is shown. In the end it is revealed to be a ball of electricity which darts around the rooms mindlessly.
As the video progresses, more effects that resemble an old television set are used, such as 'ghosting' where a faint image of the cut before remains on screen and fuzzing, or 'white noise'.
This is once again a simple video video to make, if CGI is not taken into account, as it is not essential for the video.
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